Media Room » August 2013 News


Ohio State 4 Miler Road Race to "FINISH ON THE 50"


Ohio State 4 Miler

COLUMBUS, Ohio — The Ohio State University Department of Athletics will debut a four-mile road race this November that will be the first running event to finish on the 50-yard-line of Ohio Stadium.

The inaugural Ohio State 4 Miler, a four-mile run / walk that will celebrate football and fitness, will be held Sunday, Nov. 10 on the Ohio State campus. The race will be limited to the first 5,000 entrants.

The Ohio State 4 Miler — which will begin near Ohio Stadium and feature a four-mile tour of the OSU campus — will be a Buckeye-themed celebration featuring former Ohio State football and basketball players, Brutus Buckeye, the OSU pep band and a post-game tailgate party that will feature a rally to sing “Carmen Ohio.”

Participants will receive a long-sleeved technical race shirt and an Official Finisher's Medal that will feature an iconic image related to OSU football.

“With the expertise of M3S in the racing space, the loyalty and passion of the Buckeye Cruise for Cancer 'Cruisers' and the strength of the multi-media rights partnership between Ohio State and IMG College, the Ohio State 4 Miler is a great example of how partnership in the community can create unique and exciting opportunities for Buckeye fans,” said Ray DeWeese, General Manager for Ohio State IMG Sports Marketing.

The Ohio State 4 Miler will be produced by the Ohio State Department of Athletics, the Buckeye Cruise for Cancer, M3S Sports and IMG College, the university's multimedia rights partner.

“I hope you join us and become a part of a winning team in the fight against cancer,” said Lisa Cisco, founder of the Buckeye Cruise For Cancer. “It is a powerful feeling of hope when the Buckeye Nation unites for a common cause … together we can make a difference!”

“We are proud to partner with The Ohio State University and the Buckeye Cruise for Cancer to produce a four-mile running and walking event that celebrates the healthy, active lifestyle and our community's love for Ohio State,” said David Babner, race director for M3S Sports. “Finishing the race on the 50-yard line will be a special moment for all of our participants.”

A portion of the proceeds of the Ohio State 4 Miler will benefit the Urban & Shelley Fund For Cancer Research, a general cancer research support fund dedicated to advancing cancer research at Ohio State's Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute.

Registration for the Ohio State 4 Miler is now open. Early registration is $40 for the general public and $30 for OSU students. Visit for more information.

About Buckeye Cruise for Cancer

The Buckeye Cruise for Cancer unites Buckeye fans together in the tradition of team spirit to raise funds and awareness for cancer research. Funds raised onboard The Buckeye Cruise for Cancer benefit the Urban and Shelley Meyer Fund for Cancer Research, OSU James Cancer Hospital and the Solove Research Institute. The 2013 Buckeye Cruise for Cancer raised more than $1 million and has brought the total funds raised to more than $3 million. The Buckeye Cruise for Cancer was founded in 2007 by Lisa Cisco with the motto: “Together we can make a difference.” The 2014 Buckeye Cruise for Cancer will sail February 20-24, 2014. Visit for more information.

About M3S Sports

M3S Sports is a sports marketing firm based in Columbus, Ohio dedicated to celebrating a healthy active lifestyle. M3S Sports produces the Capital City Half Marathon, Emerald City Half and Quarter Marathon, Arizona Distance Classic, 10TV Commit To Be Fit Multisport Festival and a variety of other running and walking events in Central Ohio. Visit for more information.

About IMG College

IMG College is the nation's leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation's top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College connects brands with the largest and most demographically attractive fan base in sports through partnership opportunities in multimedia rights, sponsorship sales, licensing, marketing, ticketing, seating, fundraising, premium events and hospitality, stadium and arena development, and consulting. IMG College produces nearly 31,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit